Eric Maxwell

Foundation Engineer at Square

Eric is an engineer on the Android Foundation team at Square, where he helps scale mobile development by providing architecture, guidance, and tooling to support teams across the company. With nearly two decades in the software industry—most of it spent building Android apps—Eric has navigated the evolution of the platform firsthand. He’s passionate about designing systems that empower developers, reduce friction, and keep teams productive at scale. When he’s not writing code or solving engineering challenges, you’ll find him spending time with his wife and two daughters.

From Startup to Scale: The Engineering Playbook for Growing Android Teams

Growing an Android team from a handful of developers to 50+ without imploding requires more than just good intentions—it demands architecture, automation, and guardrails that make the right decisions inevitable. At Square, we’ve built a mobile codebase that enables teams to collaborate efficiently, share components like Lego blocks, and avoid stepping on each other’s toes—even in a 5M+ line monorepo with 100 Android ICs actively contributing everyday. But you don’t need to be at Square’s scale to benefit. If your team is 10+ and growing, the challenges of coordination, consistency, and performance creep up fast. This talk will equip you with actionable strategies you can start implementing today to keep your engineering team productive over time. In this talk, you’ll learn how we: * Use a consistent UI framework to enforce strict yet flexible contracts, making UI and business logic highly composable. * Slash build times by modularizing code, separating interfaces from implementations, and structuring dependencies to minimize build times. * Ensure consistency at scale with custom lint rules and CI checks that enforce best practices. You’ll see real-world CI checks from Square that you can apply to your own projects—preventing dependency misuse, enforcing modularization, and maintaining architecture standards—to help engineers "fall into the pit of success" without constant oversight. These aren’t just theories—they’re battle-tested strategies that have helped us maintain velocity without sacrificing quality. Of course, it’s not always smooth sailing. I’ll share the challenges we’ve faced, the landmines we’ve hit, and how we’ve had to pivot along the way—so you can avoid the same pitfalls.